Bailey Killian
Technology Innovator
About Me
Dynamic and results-driven Digital Marketing Leader with 12 years of comprehensive experience in spearheading digital marketing strategies that deliver substantial results. Proven track record in leading cross-functional teams to exceed company goals through innovative SEO, SEM, and content marketing strategies. Adept at fostering an environment of continuous learning and development, ensuring team members are engaged and achieving their full potential. Passionate about driving process improvements and staying ahead of digital marketing trends to drive business growth.
Experience
Web Support & Quality Assurance Specialist
2024 - Present
In the role of Web Support & Quality Assurance Specialist, ensured the seamless operation and high performance of multiple websites across various industries. Focused on providing technical support, conducting rigorous quality assurance tests, and enhancing user experience through continuous website improvements.
Leveraged technical proficiency in HTML, CSS, JavaScript, and CMS platforms to manage website maintenance, troubleshoot issues, and implement performance optimizations. Collaborated closely with design and development teams to improve website usability and accessibility.
With exceptional problem-solving skills and attention to detail, conducted comprehensive testing, including functional, regression, and user acceptance testing, to identify and resolve bugs and usability concerns. Ensured websites remained up-to-date with the latest technologies and standards.
As an effective communicator, bridged the technical gap between the internal team and external clients, ensuring smooth collaboration and mutual understanding.
Key Achievements:
- Successfully reduced website downtime by implementing proactive monitoring and maintenance procedures.
- Enhanced website performance, resulting in a 20% increase in page load speed and improved user satisfaction.
- Developed and executed comprehensive quality assurance plans for multiple web projects, ensuring timely and error-free launches.
- Implemented SEO best practices, improving website visibility and search engine rankings.
- Maintained detailed documentation and generated reports to track website performance and support activities.
Digital Project Manager
2023 - 2024
- Successfully managed and delivered digital marketing projects for over 100 clients, consistently meeting project timelines and budget constraints.
- Led the strategic implementation of SEO, Google Ads, and Social Media campaigns, contributing to significant improvements in client KPIs.
- Motivated a diverse team of creative and technical professionals, fostering a culture of high-quality work and impressive results.
- Successfully communicated complex technical issues, enhancing understanding and collaboration between clients and the internal team.
- Exhibited excellent organizational skills, resulting in smooth operations and effective management of multiple projects.
Director of Marketing and Web
2014 - 2023
Works with clients by contract and full-time employment to build major components of operations and technology. Provides a broad spectrum of business functions, such as Scrum Master, project management, digital marketing, brand design, website management, VOIP systems, various CRM systems, and productivity coaching.
- Collaborated with team members to develop project timelines, sprints, and tasks for successful completion.
- Managed digital marketing for contracted projects, including Google Ads, media buying, A/B testing, and PPC.
- Served as an outsourced IT Manager for businesses, streamlining processes and improving efficiency.
- Administered Google Workspace, Google My Business, Analytics, Keyword Planner, and Search Console.
- Consulted for startup business formation, operational technology, and providing industry-specific training.
- Mapped existing business systems and processes, recommending improvements for increased efficiency.
- Provided counsel to executives and collaborating with senior management on strategic planning initiatives.
Director of Agent Services
2017 - 2022
Head of the Agent Services and Marketing team across 6 offices, overseeing marketing and technology, operations, training, customer success, and new agent onboarding for over 300 agents.
- Collaborated cross-functionally with the Director of Marketing to bolster marketing efforts and drive business growth.
- Tracked IT operating budgets, as well as conducted cost-benefit analyses for IT spending initiatives.
- Enhanced user experience via help desk support, training classes, webinars, system improvements, and communication of system changes.
- Conducted group and individual training sessions on lead generation, CRM systems, business practices, software utilization, and productivity coaching.
- Prioritized frameworks for technology evaluation and communication with business stakeholders.
- Reevaluated vendor contracts and achieved annual savings of over $60,000.
- Managed marketing materials for social media, mass media, video, and podcasting.
- Fostered customer success by proactively understanding and addressing customer needs, building long-term relationships, and maximizing customer lifetime value.
2013 - 2017
Developed recruitment and retention strategies through campaigns that target prospective students. New strategies included establishing a student ambassador program to assist with recruiting, developing communications from the academic colleges, faculty members, career services, student activities and other campus entities to create a communications network from current to prospective students, as well as implemented data-driven marketing studies to evaluate and refine communications. Responsible for department administration and budgeting of over $300,000 with vendors and contracts. Supervisor for the Call Center and Mail Office with up to 20 employees. Responsible for hiring and training all employees. This resulted in call campaigns of 60,000 calls per year, mail operations of 800,000 mail pieces per year, data processing and an automated communications system that issues over 2 million emails per year.
- Designed and implemented a student ambassador program to aid in recruiting and establishing a communications network between current and prospective students.
- Managed a department with 20+ employees, overseeing call campaigns (60,000 calls/year), mail operations (800,000 mail pieces/year), and an automated communications system that issued over 2 million emails per year.
- Targeted a freshman class of 1,200 students from 50,000 prospects across the state through an 18-month process.
- Administered a departmental budget of over $300,000 and managing vendor contracts.
Contact
Education
2015
Master of Science in English
2010
Bachelor of Arts in English
Minor in Business Administration
Licenses & Certifications
Google Ads - Measurement Certification
In Progress
Google Analytics Certification
Google Ads - Display Certification
Google Ads - Search Certification
Remote Work Professional Certification
Scrum Foundation Professional Certification
Professional Scrum Master™ I Certification
Google My Business Award
Skills
Mick Horne
mick.horne@smbteam.com
SMB Team
Jonna Jensen
klrw716@kw.com
Keller Williams Coastal Bend
Scout Arce
scout@madplanetads.com
Mad Planet Advertising
LSAT Score Feb 2021: 154
