Twelve years building, testing, and shipping websites.

Lead QA operations across SMB Team's full portfolio of active web projects, partnering closely with lead project managers to keep every build on schedule and launch-ready. Spearheaded a shift to AI-augmented QA and serve as the team's go-to technical resource for QA standards, Asana workflow architecture, and web performance benchmarking.

• Designed and deployed AI-powered QA tools (built with Claude Code) for automated content comparison, link validation, and performance regression tracking.
• Built a Python script integrating multiple APIs to run on-demand malware scans across a 500+ site portfolio, flagging security issues before they reach clients.
• Standardized QA timelines by website size (small/medium/large), reducing scheduling variability across departments.
• Built custom Asana fields, rules, and dashboards to report QA queue times, completion rates, and aging metrics portfolio-wide.
• Directly manage a contract QA team member and lead cross-team initiatives to improve QA documentation, task automation, and dev/QA handoffs.

Led design, development, and delivery of custom WordPress and Payload CMS websites for HVAC and home-services clients, owning the full build lifecycle from architecture through QA and launch. Used Claude Code daily to accelerate builds and enforce coding standards, and Claude Design to prototype layouts ahead of development.

• Spearheaded adoption of AI-assisted development tools (Claude Code, Claude Design), reducing build time and improving consistency across client deliverables.
• Delivered custom WordPress, Payload CMS, TinaCMS, React, and Next.js builds, including custom plugin development and Figma-to-code implementation, achieving strong performance scores through optimized code, image handling, and caching.
• Built and maintained REST/API integrations, webhooks, and third-party service connections, including AI-assisted setup and Zapier automations.
• Deployed and maintained infrastructure across Vercel, AWS, and Google Cloud: SSL setup across staging and production, MySQL/MongoDB databases, Docker containers, and Linux server administration on self-managed Linode instances.
• Managed version control and CI/CD through GitHub, GitHub Actions, and npm build tooling, handling day-to-day branching, forking, and merging via pull requests.
• Performed WordPress hardening, malware remediation, and firewall/security plugin management to keep client sites secure.
• Led a special project building out LMS infrastructure for internal team training, and mentored fellow developers on code standards and process documentation.
• Participated in weekly cross-functional dev triage to prioritize bugs, features, and release timing, and worked with SEO and content teams to implement technical SEO at the development stage.

Oversaw the end-to-end lifecycle of WordPress website builds for HVAC and home-services clients, managing timelines, QA, and client communication from kickoff through launch. Worked side-by-side with developers on technical planning and architecture decisions, which gave me a project manager's fluency in the build itself, not just the schedule.

• Managed multiple concurrent website projects, consistently delivering on time in a fully remote environment.
• Scoped and estimated web development engagements, translating client requirements into accurate timelines and resourcing plans.
• Streamlined the website build process, improving turnaround time through cross-functional coordination between PM, dev, and QA.
• Mentored junior project coordinators on Notion/Slack workflows, QA handoff procedures, and client communication standards.
• Implemented proactive project tracking procedures, improving deadline adherence and client satisfaction.
• Applied SEO best practices during development, improving organic search performance for client sites.

Provided technical support and QA across a portfolio of client websites, using HTML, CSS, JavaScript, and CMS platforms to maintain, troubleshoot, and optimize live sites. Mentored newer QA hires on testing procedures and documentation standards as the team grew.

• Reduced website downtime through proactive monitoring and maintenance procedures.
• Improved page load speed by 20% using GTmetrix and PageSpeed Insights diagnostics.
• Built and executed QA plans for multiple concurrent web projects, including automated regression testing with Selenium, ensuring error-free launches.
• Performed WordPress hardening, malware remediation, and firewall/security plugin management across the client portfolio.
• Mentored newer QA hires on testing procedures, tooling, and documentation.
• Implemented SEO best practices that improved site visibility and search rankings.

Managed a portfolio of 100+ clients' digital marketing programs (SEO, Google Ads, and social media) using Asana to track schedules and budgets across simultaneous projects. Functioned as second-in-command to the Director of Marketing, regularly leading the broader team in his absence.

• Managed and delivered digital marketing projects for 100+ clients, consistently on time and on budget.
• Wrote client proposals and scopes of work supporting new business development.
• Stepped in to lead the marketing team in the Director's absence, maintaining continuity across projects and client relationships.
• Led strategic implementation of SEO, Google Ads, and social media campaigns, improving client KPIs.
• Motivated a diverse team of creative and technical professionals across web development, content, and SEO.

Independent consultant delivering marketing, web development, and operational technology for clients across industries, spanning Scrum Master, project management, brand design, website management, VoIP, and CRM systems. Trained client teams and staff on the systems and processes I implemented.

• Built and managed client websites, VoIP systems, and CRM implementations as outsourced IT/technology manager.
• Served as primary budget owner and procurement lead for contracted engagements, including client proposal writing and scope development.
• Managed digital marketing including Google Ads, media buying, A/B testing, and PPC.
• Administered Google Workspace, Analytics, Tag Manager, and Search Console for client accounts.
• Mapped business systems and processes, training client staff on new tools and workflows.
• Consulted on startup formation, operational technology, and industry-specific training.

Hired as the sole Agent Services & Marketing employee and grew the function into a team of 6-7 across 6 offices over five years, overseeing marketing, technology, operations, training, and onboarding for 300+ agents. Served as direct technology and marketing advisor to the Team Leader and Market Center Administrator, the office's functional CEO and CFO.

• Hired as the sole Agent Services & Marketing employee and grew the function to a team of 6-7 supporting all 6 offices over five years.
• Built and managed office websites and digital marketing, including social media and advertising, across all 6 offices.
• Presented technology investments and marketing outcomes directly to ownership and stakeholders.
• Owned IT budgeting and procurement for equipment, staffing, and software, reevaluating vendor contracts to achieve annual savings of $50,000+.
• Delivered cost savings that consistently exceeded my own compensation year-over-year, per direct confirmation from the Market Center Administrator.
• Trained classes of up to 60 agents at a time on KW Command CRM and business-management workflows, coaching agents on running their own lead-generation project management.
• Designed security and access-control systems for all facilities and established SOPs for all positions.

Grew and led a department from 9 to 20+ employees, directly hiring, training, and managing performance for the full team while running data-driven recruitment and retention campaigns for the university, managed through the Talisma CRM.

• Grew the department from 9 to 20+ employees, directly hiring, training, and managing performance for the full team.
• Applied lead-generation and conversion strategy to turn a pool of 50,000 prospective-student leads into a freshman class of 1,200.
• Oversaw call campaigns (60,000 calls/year), mail operations (800,000 pieces/year), and an automated email system (2M+ emails/year).
• Managed prospective-student recruitment campaigns and communications using the Talisma CRM.
• Built a student ambassador program and cross-campus communications network.
• Administered a $300,000+ departmental budget as primary budget owner and procurement lead, managing vendor contracts.